Step 1
Sell on Amazon
You list and sell on Amazon using merchant-fulfilled (FBM/MFN) settings.
Amazon FBM fulfilment from a Netherlands warehouse
Amazon FBM means you fulfil orders yourself — or with a fulfilment partner. This page explains what that looks like for European sellers, when a 3PL makes sense, and how Vareya fits into a merchant-fulfilled setup.
Amazon FBM fulfilment is available.
Quick answer
FBM gives you control over storage and shipping but adds operational work. Many European sellers use a 3PL for that work while keeping merchant-fulfilled listings. Vareya fulfils Amazon FBM orders from its warehouse in Breda, the Netherlands, and supports brands shipping 500 or more orders per month. Product fit is confirmed during qualification.
FBM vs FBA: the trade-offs
| Aspect | FBA (Fulfilled by Amazon) | FBM (Fulfilled by Merchant) |
|---|---|---|
| Inventory | Stock sits in Amazon's fulfilment centres. | Stock sits with you or your chosen 3PL. |
| Control | Amazon handles storage, picking, packing and shipping. | You or your 3PL handle the operation. |
| Prime eligibility | Standard FBA offers Prime delivery benefits. | Standard FBM does not carry Prime benefits by default. |
| Multi-channel | Separate Amazon inventory pool. | One stock pool can serve Amazon plus your own store (e.g. Shopify), subject to your setup. |
FBA/FBM descriptions reflect how Amazon describes the two programmes on its seller pages; Vareya makes no claims about Amazon programmes.
When a European 3PL makes sense for FBM
- You sell on Amazon and your own store and want one inventory pool.
- Storage, picking and packing have outgrown your own space.
- You want to ship from the Netherlands to European customers without running your own warehouse.
- You need returns handling as part of the same operation. Returns handling is available. Contact Vareya to discuss the required returns process.
How FBM fulfilment works with Vareya
Step 2
Orders reach Vareya
Amazon orders are integrated into the fulfilment workflow alongside your other channels.
Step 3
Pick, pack and ship
Orders are picked, packed and shipped from the Breda warehouse.
Step 4
Tracking and returns
Tracking is returned to the channel, and returns are handled according to the agreed returns process.
Who Vareya fits — and who it does not
Vareya may fit if you…
- run Amazon FBM alongside Shopify or other channels;
- ship 500 or more orders per month;
- sell cosmetics, supplements, phone cases, accessories or other smaller parcels;
- want one Netherlands warehouse for European and international shipping.
Vareya is not the best fit if you…
- need Prime eligibility — Vareya does not claim Seller Fulfilled Prime;
- want inventory inside Amazon's fulfilment centres (that is FBA);
- ship products outside the approved parcel or product profile.
Frequently asked questions
What is Amazon FBM?
FBM (Fulfilled by Merchant), also called MFN (Merchant Fulfilled Network), means the seller — or their fulfilment partner — stores inventory and dispatches Amazon orders, instead of sending stock into Amazon's fulfilment centres.
Does Vareya support Amazon FBM?
Amazon FBM fulfilment is available.
Can Vareya handle Shopify and Amazon orders together?
Shopify integration is available. Amazon FBM fulfilment is available. Multi-channel specifics are confirmed during qualification, based on your setup.
Does Vareya offer Seller Fulfilled Prime?
No. Vareya does not claim Seller Fulfilled Prime or other Prime delivery programmes. If Prime eligibility is essential for you, Amazon's own FBA programme or a provider that explicitly supports Prime workflows may be a better fit.
What order volume fits Vareya?
Vareya is generally best suited to brands shipping 500 or more orders per month.
Where does Vareya ship Amazon FBM orders?
Vareya ships to the following destinations: Australia, Austria, Belgium, Brazil, Bulgaria, Canada, China, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hong Kong, Hungary, Ireland, Italy, Japan, Latvia, Lithuania, Luxembourg, Malta, New Zealand, Norway, Poland, Portugal, Romania, Saudi Arabia, Slovakia, Slovenia, South Korea, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, United Kingdom, United States.