Privacy Policy

Vareya BV ("Vareya", "we", "us", or "our") operates the website vareya.ai (the "Site"). We are registered in the Netherlands at Bagven Park 6, 4838 EH Breda.

This privacy policy explains how we collect, use, disclose, and safeguard your information when you visit our Site or use our fulfilment scan and quote request forms.

Information you provide

When you complete our fulfilment scan or request a quote, we collect:

• Name
• Company name
• Work email address
• Phone number (optional)
• Website (optional)
• Information about your e-commerce business, including order volumes, product categories, and target markets

Information collected automatically

When you visit our Site, we may automatically collect certain information about your device, including your IP address, browser type, referring URLs, and pages viewed. We use Google Analytics for this purpose, subject to your cookie preferences.

We use the information we collect to:

• Respond to your fulfilment scan or quote request
• Assess whether Vareya is a good fit for your brand
• Communicate with you about our services
• Improve our Site and services
• Comply with legal obligations

We process your personal data on the following legal bases:

• Your consent (for analytics cookies)
• Our legitimate interest in responding to your business enquiry
• Compliance with legal obligations

We use third-party service providers to operate our Site:

• Vareya lead dashboard — Lead storage and database hosting (own infrastructure, EU-hosted VPS in the Netherlands)
• Resend — Transactional email delivery
• Vercel — Website hosting and content delivery
• Google Analytics — Website analytics (subject to consent)
• Zapier — Workflow automation (forwards your enquiry to our quotation tooling)

We do not sell your personal data to third parties.

We retain your enquiry data for as long as necessary to respond to your request and maintain a record of our business communications. Analytics data is retained in accordance with Google Analytics' data retention settings.

Under the GDPR, you have the right to:

• Access your personal data
• Rectify inaccurate data
• Erase your data ("right to be forgotten")
• Restrict processing
• Data portability
• Object to processing
• Withdraw consent

To exercise any of these rights, contact us at info@vareya.ai.

We use cookies and similar technologies to analyse Site traffic. You can manage your cookie preferences through our cookie banner. For full details, see our Cookie Policy.

For questions about this privacy policy or to exercise your data rights, contact us at: