European fulfilment for Canadian ecommerce brands
For Canadian brands selling into Europe, holding inventory closer to EU customers may be worth assessing. Vareya fulfils orders from a warehouse in Breda, the Netherlands, shipping across Europe and to other approved international markets.
Vareya is generally best suited to brands shipping 500 or more orders per month.
Share your current order profile and destination mix for an initial fulfilment fit assessment. No sales call required.
Quick answer
Canadian brands sometimes ship every European order individually from Canada. When European order volume grows, comparing that setup with fulfilment from a warehouse inside the EU can be worthwhile. Canada is a long-haul distance from European customers, so consolidating stock in the EU removes a cross-Atlantic crossing from every individual customer order.
Vareya is generally best suited to brands shipping 500 or more orders per month.
Why Canadian brands position stock in Europe
Canadian brands that sell into Europe face the same core choice as US brands: ship every order across the Atlantic, or position stock inside the EU and fulfil European orders from there.
The EU and Canada have a trade agreement that can affect duty treatment for qualifying goods, depending on origin and documentation. Whether a reduced rate applies to your products is a customs question for your advisers — it does not change the operational pattern of holding stock in the EU.
Vareya operates a warehouse in Breda, the Netherlands, and fulfils orders from there to European customers and other approved international destinations.
Customs, VAT and the border
Goods entering the EU from Canada require an import declaration; duties and VAT may apply, and proof of origin documentation matters where a preferential rate is claimed. The import declaration is handled by the brand or its customs representative.
In the other direction, the Canada Border Services Agency publishes the rules for goods imported into Canada, including online purchases. Confirm the current thresholds for your products with the CBSA before shipping into Canada.
Have customs, tax or specialist handling requirements? Include them in the fulfilment scan so Vareya can confirm which parts of the proposed setup can be supported.
Official planning resources
- Importing commercial goods into Canada — Canada Border Services Agency ↗
- Customs formalities for low value consignments — European Commission ↗
- Temporary flat fee on low-value imports (until 1 July 2028) — European Commission ↗
- Importing non-EU products: a checklist — Business.gov.nl ↗
Official sources checked on 2026-09-09. This page is general operational information, not legal, tax or customs advice.
Capabilities
Shopify integration is available.
Amazon FBM fulfilment is available.
Returns handling is available. Contact Vareya to discuss the required returns process.
Carriers include DHL, PostNL, Asendia, FedEx and Royal Mail.
Cut-off times of up to 23:00 may be available by agreement.
Vareya is generally best suited to brands shipping 500 or more orders per month.
Good fit / may not be a fit
Typically a good fit
- ✓ Vareya is generally best suited to brands shipping 500 or more orders per month.
- ✓ Vareya specialises in cosmetics, supplements, phone cases, accessories and other smaller parcel products.
- ✓ Suitable smaller parcels have combined dimensions below 900 mm and a maximum length of 600 mm.
- ✓ Brands selling through Shopify or Amazon FBM. Shopify integration is available. Amazon FBM fulfilment is available.
- ✓ Brands that want orders fulfilled from the Netherlands for European customers.
May not be a fit
- ✗ Order volumes well below the 500-orders-per-month level.
- ✗ Parcels that exceed the combined 900 mm / length 600 mm guideline.
- ✗ Products with specialist customs, tax or handling requirements — include them in the fulfilment scan so Vareya can confirm which parts of the proposed setup can be supported.
Product fit is confirmed during qualification.
Frequently asked questions
When does holding stock in the EU become worth assessing for a Canadian brand?
When European order volume grows and shipping every order individually from Canada becomes operationally relevant to compare. Whether it fits depends on the operation. Product fit is confirmed during qualification.
What is the difference between holding stock in the EU and shipping every order from Canada?
With stock in the EU, goods cross the EU border once as a consolidated inbound shipment and customer orders travel within the EU. Shipping every order individually means each parcel crosses the EU border on its own, so customs formalities, duties and VAT may apply per parcel depending on value and classification.
Does Vareya arrange the freight from Canada?
Inbound transport is normally arranged by the brand or its freight forwarder. Vareya receives and checks the stock once it arrives in Breda. Exact intake steps are agreed during onboarding.
Does Vareya handle customs, VAT or import for Canadian brands?
Have customs, tax or specialist handling requirements? Include them in the fulfilment scan so Vareya can confirm which parts of the proposed setup can be supported.
What order volume is needed?
Vareya is generally best suited to brands shipping 500 or more orders per month.
Can Vareya connect to a Shopify store?
Vareya uses ShipHero as its warehouse management system, fully integrated with Shopify.
Assess EU fulfilment for your Canadian brand
Share your current order profile and destination mix for an initial fulfilment fit assessment.